Color is one of the most beautiful phenomena of our existence. Color is life and for me, color is a way of dealing with and touching our emotions, our psyche, and our spiritual being. Some colors are strong, some are soft – what is important is the specific hue or tint or saturation of each color and how they work together. Color can be used well or poorly but no one should be afraid of color. It is spiritual phenomenological euphoria.
There are artists that became so acutely intensive and experimental and investigative with colors like Yves Klein as well as Rothko and others. They spent most of their lives investigation in color. For me, that is impossible because I am designing products, accessories, cosmetics, furniture, interiors, buildings, so I cannot devote my life to only the examination of colorism. But I did my master’s thesis on color – and we know that climate, natural landscapes, and nature all have an impact on color biases – but now that the world is becoming more global, that consumption and capitalism is driving the tastes and sensibilities of the majority of the world, I think that color is omni-cultural, omnipresent, and universal. But strangely enough when I was studying design I created all my prototypes and drawings in black and white or grey – devoid of color void of hue. My father was an abstract painter that would mix oil on canvas and create stunningly colorful canvases – and I remember not liking his colors.
right color palette for designs
When I’m designing I am quite pragmatic about thinking about colors – for example I am interested in communicating our technological age, or I am interested in creating a ‘digestive’ palette for a restaurant (lime is one of them most conducive colors to dining), or certain hues of pinks that create a sense of well-being, of energy, or of positive spirit, etc.
I think people aren’t sold color so they don’t expect to buy color. 90% of people are going to buy the color on display rather than use their imagination to visualize the other options. The beauty of this farrago in life is the broad diversity and choice of everything.
I always disliked the idea that bright colors and primaries are only for children and when we get older we conform to dark hues, to banal grey and browns. Color should spread across all the years, children should be brought up with sophisticated colors and hues too, not brash primaries. I always wanted to live in a universal world, where everything is beautiful, everything well designed, where our built environments are not age biased.