Design is getting more and more important, although it is still underestimated. A lot of people still believe, that design means styling, but it is so much more than just a lipstick on a pig. I have the feeling, that people understand now, that you need designers as part of the team in order to transform, to rethink, to question establish norms and to create competing visions of the future. I see this as our challenge to help to create added value through empathy with all different stakeholders in mind. Interdisciplinary teams help to get a 360° view about a specific situation, enabling us to make the right decisions. It is a great chance and we are ready for it.
For us, 2018 is the year of holistic solutions – from product to service and thus a holistic brand experience. N+P is working in different markets, developing different insights and opportunity areas out of the user needs to open up new paths. In order to achieve this, we set up our teams more interdisciplinary to create the greatest possible friction and thus also new insights. Additionally, we are focusing on our own USPs: 1 soul, 1 mission, 1 team – local but global. We are interested in complex processes on a bigger scale and are looking forward to an exciting year with many challenging projects together with our customers from around the world.