Window displays are incredibly important because this is the first point of contact for the consumer – so it needs to be cohesive and in line with each specific brand. Press campaigns, advertising, online presence, collaborations, store design, and window displays all…
To me, design excellence in window design is giving form to ideas with beauty and emotional power. Great window design aesthetics for any brand should be imaginative and explanation free. The audience should be engaged by experiencing the design.…
The created spaces proved to be quite a challenge: There is live moss, programmed artificial fog and water running down permanently on the inside of the façade. All of which had to be mocked up, tested and carefully fine-tuned.…
I have always loved to draw and make things from different materials. I became interested in window displays whilst at university, studying Fashion Design. Initially I did some freelance work creating illustrations and props for some retail stores and showrooms, then partnered…
We work to understand the core brand values and key messaging at that time, be it Christmas, a brand anniversary or the launch of a new collection. We look for opportunities to break out of the mold of the brand's traditional window…
