50th Anniversary Celebration
The range Throw Away designed by Willie Landels in 1965 (sofas and armchair) is 50 years and is celebrated with new sizes, fully comfortable, and adding a lumbar cushion.
Throw-Away is the first padded item in which foam polyurethane has a structural function. It has neither wooden nor metal bearing frames, nor elastic belts, nor hardware, they are replaced by four blocks that are glued together and upholstered. New technologies, avantgarde materials and function merge for a conceptual evolution of the furnishing product. Throw-Away is also the first informal furnishing item that paves the way for other typical new “pop” objects (e.g. Sacco, Blow, Karelia). An archetype that has been in production for over 40 years, a simple and genial invention that leans towards utopia and market.